How it works.
The ProcessWe start with the people, the setting, and what you have in mind.
Maybe you have most of the outfits picked out and want a second opinion. Maybe you're starting from scratch. We'll figure out what you need help with, and I'll take it from there.
I'll decide what stays, what needs something new, and how to put it all together. The colors, the shoes, the little details that make a difference.
I want you to genuinely love what you're wearing, and ideally, wear those pieces again. Unless we're going all out for the photos. I'm very much here for that, too.
Four steps. No panic.
Already have most of it pulled? The Second Look is simpler: send me what you’re considering, and I’ll review it directly.
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1
Tell me about the photos
First, I want to know who's in the photos, where you're taking them, what you already have, and what is absolutely not happening.
You don't need a finished idea. What you know so far is enough to start.
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2
I get to work
Depending on what we're working on, I'll start by sharing ideas for the overall direction so we can get that part right before I choose the clothes. Then I'll pull together the outfits, working with what you already own and finding new pieces where needed.
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3
We adjust
You'll see the outfits and tell me what you love, what you'd change, and what still needs work. Maybe the dress is perfect but the shoes aren't quite right. Maybe there's a jacket in your closet I haven't seen yet.
We'll work through those choices together before you order anything.
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4
Let's see it on everyone
After we've worked through the outfit choices, I'll send your Final Edit with the shopping links so you can order what you need.
And when the clothes arrive? I want to see them! Send me the try-on pictures. I want to see how everything fits and how the outfits look together on the actual people wearing them. If something needs a little adjustment, we'll figure out the next step.
When should I reach out?
Tell me your date. I reply within 1 business day, and I will tell you honestly if the timing works.
Full styling
About four weeksReaching out about four weeks before your photos helps with ordering and refinements, but it is not a cutoff.
The Second Look
Three business daysDelivered within three business days, so it can work closer to your shoot, as long as you still have time to order anything that needs changing.
The Fall Photo Edit
Instant downloadThere is no deadline for that one.
Here's what you'll get.
A look inside a Signature Edit.
Direction: The colors, textures, and overall direction that guide my styling choices.
Outfits: The actual clothes I choose, including shoes, layers, and the little details.
Details: Shopping links, outfit breakdowns, and practical notes to help you put it all together.
A few things worth knowing.
Do I need to buy everything new?
Not at all. I love working with pieces you already own, especially the ones you really love wearing. We can use those as a starting point, mix in something new, or find everything from scratch. It depends on what you need.
What if I already have a photographer?
Perfect! Send me their website or Instagram. I love seeing their work, and I'll take their photography style into account when choosing the clothes.
Are you a photographer?
If your clients ask what to wear, send them to Start Here. They tell me about their photos, I reply within 1 business day with the Edit that fits, and they book directly, so it adds no extra messages for you.
If you want a guide to send your fall clients, that is The Fall Photo Edit for Photographers, $100, buy once and send to every fall client.
What if someone refuses an outfit?
Then we find something they'll actually want to wear.
Maybe it's a different pair of shoes, a softer sweater, or a completely different outfit. I'll work with their preferences and find another way to get the look we're going for.
Is there a set timeline?
Yes! The Second Look is delivered within three business days. For styling Edits, we'll set a timeline based on when your photos are happening, with time for feedback, any refinements, and ordering the clothes.
That way, we're not scrambling to get everything together at the last minute.
Have photos coming up?
I'd love to hear what you're thinking. I'll recommend the Edit that fits.
Send whatever you have so far: a date, a location, one dress, a half-full cart. That's enough to start.